It's almost impossible not to know about the infamous "Robocalling" that has been going on in the Presidential campaigns. Regardless of your political affiliations, its hard to ignore that most of the people receieving these calls are not responding positively. Are you a "robocaller" when you contact your sphere and past clients? Do you keep talking without listening to the response of your contact? Do you stick to the script when its obvious that you are losing that person's interest?
Stop it!
Now I am not saying that scripts don't help when talking to clients. You need to have a plan or at least get your point across. However, I have found that personalizing these scripts is key. Many times, I treat my call as just a check-in about a person's life at that time. They almost always end up coming around to talk about real estate anyway. I feel that I am in the relationship and customer service business. I enjoy talking to my people, and its evident. If I start on my "robocalling" its not natural. They know and I know, and they won't want to talk to me again. As it is, they enjoy my phone calls, and they think about me when its time to talk Real Estate.
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