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Why LoopNet.com? Why NOT LoopNet.com! Doesn't get any better than this...

By Robyn Erlenbush

Commercial Real Estate Agent with NAI Landmark Bozeman Commercial Real Estate

November 14, 2008 09:01 AM

LoopNet.com Generated 7.1 Times the Traffic of the Nearest Competitor for the Three Months Ended September 2008 -

- Cityfeet.com Surpasses Competition to Become the Second Most Heavily Trafficked Commercial Real Estate Web Site in September -

LoopNet, Inc. (Nasdaq: LOOP), which operates the largest online commercial real estate marketplace, has increased its leadership position as the most heavily trafficked commercial real estate web site. ComScore Media Metrix reported that for the three months ended September 30, 2008, LoopNet.com generated an average 908,000 monthly U.S. unique visitors, compared to an average 128,000 monthly U.S. unique visitors for the nearest competing web site.

By this measure, LoopNet generated 7.1 times the web site traffic of the next closest service during the quarter, a lead that has been increasing steadily. LoopNet's 7.1 times traffic multiple in Q3 compares to a 5.6 multiple in Q2 and a 4.5 multiple for the full year 2007. (Image available at http://www.loopnet.com/traffic)

About LoopNet

LoopNet, Inc. is the leading online marketplace for commercial real estate and businesses for sale in the United States. The LoopNet.com online marketplace enables commercial real estate agents, working on behalf of property owners and landlords, to list properties for sale or for lease by submitting detailed property listing information in order to find a buyer or tenant. Commercial real estate brokers, agents, buyers and tenants use the LoopNet online marketplace to search for available property listings that meet their commercial real estate criteria. By connecting the sources of commercial real estate supply and demand in an efficient manner, LoopNet enables commercial real estate participants to initiate and complete more transactions more cost-effectively than through other means. LoopNet also delivers technology and information services to commercial real estate organizations to manage their online listing presence and optimize property marketing. Read More...

NAI Landmark in Bozeman, Montana uses LoopNet.com exclusively to post properties for sale/lease. Visit our website to search our properties, Bozeman Commercial Real Estate. Don't forget to visit the other NAI Montana locations, Missoula Commercial Real Estate as well as Billings Commercial Real Estate.

Robyn@NAILandmark.com

1811 W. Dickerson Suite 17

Bozeman, MT 59715

406.556.5005

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Kent Shaffer

AcreScout.com - Broken Arrow, OK

You should also check out AcreScout.

See www.AcreScout.com

I recently helped launch this new, free commercial listings site. "Free" is a big part of what we are about. While we do have paid premium membership, we also offer free tools such as widgets and badges for agents to market their listings on other websites.

And we are currently working on even more free tools. I would love to hear your feedback on it.

Nov 14, 2008 01:45 PM

Tim Bradley

Contour Investment Properties - Jackson Hole, WY

Commercial Real Estate Expert in Jackson Hole, WY

"NAI Landmark in Bozeman, Montana uses LoopNet.com exclusively to post properties for sale/lease."

Robin, I curious as to why you would use LoopNet exclusively to post your listings. I use LoopNet also, but I post my listings in Commercial IQ, PropertyLine, the Rocky Mountain CIE, on my website, etc. Why wouldn't you give your listings the broadest possible exposure?

Tim

Nov 26, 2008 08:33 AM

Sean Dreznin

NAI Tampa Bay - Sarasota, FL

Commercial Investment Real Estate Agent

Robyn,

We were a staunch minion of Loopnet for many years and we were classified as "Premium" members, and therefore all our listings were "Premium" and all the world could view them and we paid a reasonable $$.

Loopnet in 2007 changed the platform and now instead of being a "Premium" member, the choices are "Basic, Premium1, Premium4, Premium10, etc"... which in essence means the old model where no matter how many listings you had, they were all "Premium" and you paid a fee, let's say $1,000 annually.

The new "Premium" model is this; Premium1 costs $1,150 and means you are allowed 1 premium listing..all your others are basic and are only seen by paying members. THIS IS LARCENY...

Loopnet, in the quest of greater profits for their Public Shareholders, becomes driven by the dollar and not the customer satisfaction. This model is fine for larger companies... your NAI, CBRE, COlliers, etc, but it squashes the little guy...

The worst part of Loopnet, is the fact that it specifically does not support realtors!!! It allows anyone with a paying membership to list the property, specifically the exact customers we are trying to market to and work for!

Anyhow in summary while Loopnet is a nice marketing tool, it has become a secondary avenue for us.

Sean

Nov 27, 2008 12:45 AM

Anonymous

I also have to agree with Sean about their new pricing strategy. Don't like it at all. And given that their subscriber numbers are dropping, it looks like I'm not the only one. I no longer place all of my listings in LoopNet, but only the largest ones, and I even rotate those around. Previously, I put everything in, which has to be beneficial to LoopNet. More listings would mean more traffic and more subscribers.

Nov 27, 2008 01:33 AM

J. Philip Faranda

Howard Hanna Rand Realty - Yorktown Heights, NY

Associate Broker / Office Manager

Sean-

I found this post because I do a small amount of commercial and was hoping to get a comparison of Loopnet vs other services such as CoStar to get better results. I pay $240 per quarter for loopnet, which makes my 4 listings all premium.

I think it is a mistake for Loopnet to convolute a successful model. If I get another commercial listing I lose man hours finagling and rotating. This is silly.

Dec 21, 2008 02:59 AM

Renee Taylor

Dixon Commercial Properties, Inc. - Raleigh, NC

LoopNet isn't focused on servicing Brokers. Right or wrong...

I think LN has a great layout that is easy to use and update... especially versus Costar... but it lacks depth. They are going to have to strike a better balance with full time commercial realtors if they want to keep them around...

Dec 22, 2008 07:27 AM

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Robyn Erlenbush

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