I have just finished reading John Tucillo's "Strike While the Iron Is Cold" column in The REAL ESTATE Professional November/December issue and it made me want to stand up and cheer!
Tuccillo-the-Fearless proposes that NAR reserve the title REALTOR be restricted only to those practitioners who have met certain minimum education and/or "life experience" criteria. This, he writes, would make the REALTOR name "finally differentiated in the public's mind and carry a connotation of service and excellence."
After all, he observes, "Even in the best years of the boom, the average REALTOR was making only $30,000, and that was before expenses and taxes." If you do the math, that means the average REALTOR qualifies for food stamps. I don't know about you, but I don't want to be placed in that league!
So I say hooray for John Tuccillo and his willingness to say what we've all been thinking for years: it's waaaay too easy to take on the title of REALTOR and waaaaay to hard to live down the resulting bad reputation that title carries among many consumers.
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