Localism Blog Leads to New Relo Business

By
Real Estate Agent with Coldwell Banker Residential Brokerage

I recently posted a blog on Localism sharing some quality information a consumer would need concerning a move to a new state. I highlighted an information tool called e neighborhoods which gives a comprehensive report of facts about a city or town. I recieved a new lead in which the customer called me! In the course of our discussion the customer informed me that he had been web searching, found the localism site and decided to call someone to talk about Beverly, MA and the surrounding area.  I strongly recommend to all members new and old  of the AR network to use the localism feature.

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Rainmaker
76,932
Stephen Luckett
ExecuHome Realty-LuckNet Real Estate Group - Dundalk Sparrows Point, MD
Michael-I couldn't agree more! The key is quality material that is beneficial and useful to the consumer.
Apr 28, 2007 12:18 PM #1
Rainer
151,726
Cynthia Sloop
Community Association Manager - Indianapolis, IN
That's great!  Sure hope all my posting eventually brings me some business.  I'm glad to hear that other people and yourself are having such success with it.
Apr 28, 2007 12:19 PM #2
Rainer
7,133
Kelly Taylor
Kelly Taylor - Taylor Realty Services - Mansfield, MO
Localism has been working for us from the first day it was released.  The Google searches are so encouraging.  And, you know what?  The work being done by the writers here is worthy to be paid back with attention on the Internet.  Write and be noticed, snooze and lose.
Apr 28, 2007 12:20 PM #3
Rainer
29,004
Michael Ross
Coldwell Banker Residential Brokerage - Beverly, MA
North Shore of Boston

It is a tremendous tool. It's fun to use. Until this lead I had only one other response to a listing and it didn't pan out and 1 compliment from an AR member on a localism blog. Now the key question I have is who is advertising the site to the general public? 

Apr 28, 2007 12:24 PM #4
Rainmaker
672,854
Eric Bouler
Gardner Realtors, Licensed in La. - New Orleans, LA
Listening to your Needs
I use it on a daily basis and post at least 3-4 there per week. I agree.
Apr 28, 2007 12:27 PM #5
Rainer
29,682
Melody Young
Milestone Motoring - Auto Broker/Dealer - Westlake Village, CA
Auto Broker-Milestone Motoring
Good for you Michael, keep it up and I'm sure it will continue to pay off for you big time.
Apr 28, 2007 12:52 PM #6
Rainer
94,137
Maurice McLaughlin
Nations Princeton-Nassau Inc. d/b/a NATIONS - Naples, FL
Maurice McLaughlin
just started using localism....glad to hear of your success story....heres to many more successes!!!!
Apr 28, 2007 01:02 PM #7
Rainmaker
1,769,410
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate
Congrats on a great lead, Michael! I'm focusing more and more of my content on Localism. Like others have mentioned, if we provide quality content, it will be a great resource for consumers and a great business source for us.
Apr 28, 2007 01:11 PM #8
Rainer
26,155
Toya Condelee
Exit Realty Results - Carson, CA
How are you using localism? By sending links to directly to your profile or blog pages? By linking to the website, or a combo of it all?
Apr 28, 2007 01:58 PM #9
Rainer
26,155
Toya Condelee
Exit Realty Results - Carson, CA
And do you have the full version of e neighborhoods, or did you use what is provided on the MLS system?
Apr 28, 2007 01:59 PM #10
Rainer
29,004
Michael Ross
Coldwell Banker Residential Brokerage - Beverly, MA
North Shore of Boston
 Toya, I am posting on localism all my new listings and if you see from my blog their is  a link to the property. I am still learning the "techno" stuff from many on Active Rain.
Apr 28, 2007 02:42 PM #11
Rainer
29,004
Michael Ross
Coldwell Banker Residential Brokerage - Beverly, MA
North Shore of Boston

John,

There has been a recent discussion on quanity vs, quality on the blogs here on active rain. I have a good mix of information, educational pieces, some regular stuff and some self promotion.

Apr 28, 2007 02:44 PM #12
Rainer
115,642
Renee L. Norton
Birmingham, AL
Congratulations and thanks for the info.  All you hear these days is that you've got to utilize the Internet or you are going to be left behind.  It's nice to hear such a direct payoff!
Apr 28, 2007 04:43 PM #13
Rainer
140,733
Ben Kakimoto
Keller Williams Greater Seattle - Seattle, WA
Seattle Condo Specialist
Good to hear about your lead.  In time, more and more consumers will be finding us through Localism.
Apr 28, 2007 04:59 PM #14
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Rainer
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Michael Ross

North Shore of Boston
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