Run Agents....RUN!
It's 2009. It's also March, which signals the beginning of spring and hence, the best six months of the year for real estate sales in New England. I am so thankful that we are in the middle of March NOW. That doesn't mean that I'm glad we made it to March. Rather, it means that after all this time of enduring the challenges of our struggling economy, I am so very glad and thankful that we are in March at this point in our economy versus being in, say, October, and looking forward to the lean Winter months of November, December, January and February. I'm glad those months are behind us and the great weather, the emotional excitement and an all-but-certain increase in home sales is about to be upon us.
If the next five or six months could be some of the toughest months of our economy, I wouldn't want them to come during any other time of the year! March, April, May, June, July and August are the wheelhouse months of the real estate industry in our Market. They are the best batters in the line-up.
For those of us in real estate, now is the time to CHARGE! The next six months are the most opportunistic months we may ever see in our careers. Deliberate, focused, intense, consistent lead generating action will not only improve our individual business results, but will also create the end of tough times for our entire local market. The next six months should generate more sales than the last six months. Increased sales mean more activity than the last six months. Increased activity means increased competition over the last six months. Increased sales, activity and competition may even bring us some positive reports from the media (or at least positive statistics for US to report!). And if, by some chance, average sales prices start to move up as a result of all of this activity, then we may indeed be approaching the point of no return - and that's a great thing!
Here's what I'm urging you to do: RUN! Run faster, run harder, run longer. Stop walking and stop jogging and start sprinting towards the beginning of what may be the most important shift in momentum in your career. If you've been making calls, make more. If you've been knocking on doors, knock on more. If you've been holding Open Houses, hold more of them. If you've been sending emails, send more. If your energy matches the opportunities of the market in the next six months, you will create momentum that will propel you through the next six years.
Run towards this opportunity!
Think of these words as those of your personal trainer, "Give me one more set, one more rep, one more lap, one more, one more, one more! You can do it! Don't give up now! Push through and earn your reward!" I'm not kidding.
I believe that the months ahead represent the Period of Champions.
Extra effort started and sustained will create and reveal the champions among us. Can you do it? Of course you can! The better question is, "Will you?"
The good news is that being at Keller Williams is a lot like being with Verizon in that we have a HUGE network of associates that is always behind us.
We are never alone.
With every call we make, every presentation we give, every house we hold open and every closing we attend, we have the wisdom of more peers supporting us and cheering us on to victory. "It's the network." And there's no better network than ours at Keller Williams.
When he wrote "The Dip," I wonder if Seth Godin knew how well-timed that book would prove to be? I seriously doubt that he had any idea of the magnitude of The Dip we were entering. I am entirely confident that the end of the dip is near. I can feel it. I can almost see it up ahead. However, by saying that, I don't mean that things will soon be "the way they used to be." The end of the dip will represent small and consistent improvements over time that will provide relief and rewards to those who have been faithfully preparing to take full advantage of a positive shift in the market.
The natural improvements that we should see over the next six months, combined with our extra (lead generation) effort will allow us to obtain our unfair share of the market and secure the future destiny of our businesses and careers.
Let's sprint to the finish line and beyond...together!
Your #1 Fan,
Barry Papagno OP
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