Nathan Gesner, Broker / Property Manager (American West Realty & Management)

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Thomas J. Nelson, Realtor, ePRO, CRS, RCS-D
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

Operations Manual: Assistant Duties Overview

I delegate as much as possible all the $15.00/hour work so I'm free to perform the $150/hour Rainmaker work.

Mar 20, 2017 05:41 AM
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
Los Angeles Pasadena Area Real Estate 818.516.4393

I don't currently have an assistant but have a transaction coordinator for escrows.  She is on staff in the office and her fee is deducted from my commission per completed transaction 

Mar 20, 2017 06:14 AM
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo & Home Sale Specialists

We do it all, and like to have complete control of our business...

Mar 20, 2017 05:27 AM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of Manchester NH's Leading Agents

When i was pondering the same, there was not enough online tasks that warranted my paying for a virtual assistant. I did complete a trial and found myself checking the work anyway not saving me any money. I tend to do those tasks at night or in between when i am caught up on anything else. For me it is an assistant who can run the errands on the ground that eat up so much of my time

Mar 20, 2017 05:12 AM
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Anything that is repeatable or anything someone can do faster and better.

Mar 20, 2017 05:08 AM
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

For everything, no virtual assistant for me.

Mar 20, 2017 06:31 AM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I don't currently use one, but if I did, I would have them do most of the administrative and repetitive stuff.

Mar 20, 2017 05:22 AM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker

No assistant at this time. If I pursue it in the future, I will start with a virtual assistant.

Mar 20, 2017 05:22 AM
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

Lead Gen, Marketing and some Contract Mngmt..

Mar 20, 2017 05:02 AM
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

My unlicensed assistant edits photos, videos, designs brochures and flyers, works on social media and websites, schedules showing appointments, organizes files, Basically she does clerical type duties.

Mar 20, 2017 06:53 AM
Jennifer Mackay
Counts Real Estate Group, Inc. - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

I've not had a VA but my assistants all get full trained to:

  • Answer phones properly
  • Work files for closings
  • Schedule inspections
  • Keep agents informed of all details
  • Assign leads to agents
  • Call leads - very limited conversation (3-4 line script) before handing off to agent
  • Misc duties as necessary
Mar 20, 2017 06:53 AM
Tony and Suzanne Marriott, Associate Brokers
BVO Luxury Group @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Placing signs and lockboxes at listings...

Mar 20, 2017 06:47 AM
Sandy Padula and Norm Padula, JD, GRI
Realty National - Carlsbad, CA
Presence, Persistence & Perseverance

Too many to list here in Q & A; if we had an assistant

Mar 20, 2017 06:38 AM
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

we have an in-house marketing dept and they create many of my databases used for direct mail marketing (target marketing)... free benefit....saves me a bundle of time.... 

Mar 20, 2017 06:21 AM
Nina Hollander
RE/MAX Executive | Charlotte, NC - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

I don't. I do everyting myself and farm out work like photography, floor plan renderings, etc.

Mar 20, 2017 06:15 AM
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Thomas J. Nelson, Realtor, CRS gave you a great answer - that is how I operate as well.  All admin work (computer work, website management, lead management, etc.) and mine are local so they can pick up checks, signs, lockboxes, etc.  I'm the face-to-face person, who does the 'fun' part of the business!  

Mar 20, 2017 06:04 AM
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

I prefer to group the task so they as a whole will develop new skills in the assistant. For example, I may bring on board and intern to learn the skill needed for online marketing. This includes, website optimization, key work picking, subject and title create, social media leveraging, imagery and video resources that includes post production. Also I make clear what the current measures are and the anticipated outcome of their thoughtful efforts.

Another example would be is my needs included a coding jockey.

The outcome is the intern leaves with a great set of measurable, and I have a program that is repeatable.

NEVER EVER outsource task crucial to your business.

Mar 20, 2017 05:17 AM
David Martin (703) 585-4687
Fairfax Realty - Fairfax, VA
Making Realty Dreams a Reality

The ones I can't do or am not good at or its a better exchange to pay someone else

Feb 25, 2018 03:36 PM
Joan Cox
Metro Brokers - House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I got REALLY busy in February and put a TC on a few of my transaction.    It still did not save me time, and had to do things myself.   

Mar 22, 2017 07:42 PM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

My assistant does all my labels, mailers and even put things on my web site.

Mar 22, 2017 08:51 AM
Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome


I have a bookkeeper who takes care of the stuff I don't want to do! I keep adding to her list.

Mar 20, 2017 10:29 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Nathan Gesner - most likely, for transaction coordination and showings.

I also see a possibility of employing assistant for creating marketing material.

Mar 20, 2017 10:01 PM
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

I found that the list grows as you get use to the idea of delegting more and more, and learn what your assistant really can do. I had the PT person I was using do some social media (Pinterest), create some slide shows on Animota, brand all of my handbooks and checklists, and do my monthly farming postcards, among other things. I have a transaction coordinator who does all the paperwork on each transaction once we have a contract and open escrow

Mar 20, 2017 08:46 PM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I have an assistant in my office.  She does data entry to MLS and updates listings on our website. She also does closing checklist for pending deals and post closing follow up contacts to clients. She also does some light accounting for me.

Mar 20, 2017 08:02 PM
Sybil Campbell
Long and Foster REALTORS® 5234 Monticello Ave Williamsburg, Virginia - Williamsburg, VA
REALTOR® ABR, SFR, SRES Williamsburg, Virginia

My only assistant is my hubby who does things like picking up balloons and installing signs.

Mar 20, 2017 06:15 PM
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

I don't use one

Mar 20, 2017 04:12 PM
Troy Erickson
Diverse Solutions Realty - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Nathan - I don't use an assistant, but if I did, I would try and figure out how they could generate more leads for me, or free up my time so I could generate more leads.

Mar 20, 2017 03:11 PM
Abby Stiller
Premier Realty Homes of SWFL - Cape Coral, FL
Real Estate Agent Serving Southwest Florida

My sister is in my team and she helps me with social media, schedule appointments, remove lock boxes and signs.

Mar 20, 2017 01:06 PM
Dawn McCurdy - Real Estate Broker
McCurdy Real Estate Group, Inc. - Colonie, NY
Albany, Rensselaer, Saratoga & Schen Counties

I use a Virtual Assistant for my Online Listing Marketing.

Mar 20, 2017 11:32 AM
Ryan Huggins - Thousand Oaks, CA - Thousand Oaks, CA
Residential Real Estate and Investment Properties

I'll use a title rep as a runner to deliver paperwork, my checks, keys and that kind of thing.  That's the extent.

Mar 20, 2017 11:12 AM
Harry F. D'Elia
Real Estate and Beyond, LLC - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

I am in the process of handing all admin to my new assistant

Mar 20, 2017 09:18 AM
Kasey & John Boles
Jon Gosche Real Estate, LLC - - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

Entering listings, posting listings to craigslist, AR, FB, etc., social media, website, blogging, paperwork (I don't like transaction coordinators that take over the transaction after contract but they can keep the paperwork file up to date and backed up), database organization, cleanup and keeping it up to date, closing procedures (we have a list of things we do post closing of a property), mailings, one time projects and research. -Kasey

Mar 20, 2017 08:33 AM
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale-Probate & Trust Specialist

I am with Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400 - I like the control and prefer managing all aspects of my boutique brokerage. It is easily doable not being high volume production.

Mar 20, 2017 08:27 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


Basic research, and gathering of data for a website.  A

Mar 20, 2017 08:13 AM
Fred Griffin
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Run errands, check yard signs on vacant listings.

Scrub emails.



Mar 20, 2017 08:08 AM
Richard Weeks
Dallas, TX
REALTOR®, Broker

All activities for which a license is not required.  Included but not limited to picking up dry cleaning.

Mar 20, 2017 08:07 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams fox cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Anything that does not require my direct participation or expertise is fair game.

Mar 20, 2017 08:02 AM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Most of the office work and answering the phones.

Mar 20, 2017 07:03 AM
Julie Larson Realtor® Sarasota FL 941-882-0322
PalmerHouse Properties Florida - 941-882-0322 | Serving Sarasota, Manatee & Charlotte Counties - Sarasota, FL
When you're thinking of

Like Scott Godzyk, I have thought about using an assistant, but I would also have to be checking everything. So, at this time, I'm not in the market for one.

My husand and my sister are both Realtors on my team and between the 3 of us, we manage really well! My husband is always great at covering home inspections, meeting the appraiser, doing Open Houses and some of the other time-consuming tasks. 

Mar 20, 2017 07:03 AM