real estate agents: Do You Really Want That Listing?
- 03/28/11 04:56 PM
A lot of older real estate brokers teach their agents to never turn down a potential listing. In the old methods of real estate, having a listing offers numerous opportunities to the agent even if the listing doesn't sell. The exposure that the agent will get by having their name on the sign might bring business in the future. As the real estate business evolves to Internet leads, this method of acquiring business is getting far less effective.
In today's real estate business, potential buyers rarely ever call a real estate agent off of a yard sign or newspaper ad. Some … (7 comments)
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A lot of older real estate brokers teach their agents to never turn down a potential listing. In the old methods of real estate, having a listing offers numerous opportunities to the agent even if the listing doesn't sell. The exposure that the agent will get by having their name on the sign might bring business in the future. As the real estate business evolves to Internet leads, this method of acquiring business is getting far less effective.
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