advertising: It's okay not to sell yourself... the do's and don't's of converting leads - 08/05/09 12:28 PM
Now more than ever, effective marketing is key to survival. On that we can ALL agree. Selling oneself (no, not like that) boils down to spreading the word about how much better/smarter/more experienced you are over other agents. Or does it?
Thinking outside the box doesn't necessarily mean being a totally creative type such as using Guerrilla marketing methods. Guerrilla marketing is viable; proven for those who are daring enough to use it consistently.
My sense is that many agents may not be that inventive or bold. In terms of the difference between marketing oneself and advertising, I think it's worth … (6 comments)

 

Joyanne Sloan-Lamason

Seattle, WA

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