small details: Sporting event tickets, high-end gifts are NOT an effective trade-off for superior service
- 04/03/09 08:39 AM
I have no statistical basis for this, but as you know by now, I'm never reluctant to pass along my un-varnished opinion. In my 21 years as a Georgia community banker, I've learned that the people & companies who truly succeed are those who provide consistently superior service by sweating the small details. Those who either can't or won't do what's right always resort to 'purchasing' customer loyalty with expensive gifts. It's the same as the non-custodial parent who's compelled to buy big-ticket toys for the child they lost custody of. In the end, you can buy neither love nor loyalty. Relatively (2 comments)