Chris' Blog

Here are some key statistics to help agents and brokerages understand why you need a franchise partner who "get's it."   #1/#2 - Consumers are 5 times more likely to buy a home found online versus in a newspaper (Source: NAR). Consumers are 24 times more likely to buy a home found online versus i...

When discussing Real Living with broker/owners throughout the country a common dialogue typically centers on "who is Real Living?  I've never heard of you."  Or, "we are going to franchise, but why would I franchise with a new, unfamiliar brand in my market?"  So, when evaluating a decision to fr...