sale preparation: Ode to Odors - 02/05/10 10:02 AM
When I do Pre-Market Home Selling Consultations as a Calgary, Alberta Home Stager, I often see -- and smell -- a variety of scented products throughout the home. There's the plug-in variety, the spray variety, the stash-in-a-corner-and-please-absorb-the-smell-in-here variety.
I often ask about their presence . . . is there an issue in this room? Are you worried about an odor problem? Most home owners shrug and say that they think it's just prudent. You know . . . just in case.
The problem is that these products designed to "add a pleasant scent", are themselves usually way too strong and generally unpleasant. … (87 comments)

sale preparation: The Cost of Clutter - 01/27/10 07:44 AM
In a recent Pre-Market Home Selling Consultation, I recommended to a Calgary, Alberta home seller that they begin the process of moving and packing now. They were moving for a job transfer and were hesitant about having to do this since their employer would pay for the movers to pack later. It didn't initially make sense to them why they should go to the hassle of packing when they were going to get that service for free.
I'll tell you why . . . because it will mean dollars in their pocket!
Would you be willing to start moving out of your home a … (21 comments)

sale preparation: Can you get my house market ready by Friday?? - 01/10/10 01:14 PM
I started my home staging business not as an outlet for interior decorating -- as some people would assume -- but because I love the excitement of buying and selling real estate in Calgary, Alberta. In order to achieve any successful sale, you have to effectively merchandise your product. In this case, it's a house.
What's involved in home merchandising? It starts with saying your good-byes, first of all, and then overcoming the procrastination of dealing with all the stuff you've collected . . . and home maintenance you've put off . . . for someday when you'd have more time.
When you decide … (30 comments)

sale preparation: ReMax Canada, "Are You Fit to Sell?" Campaign - What it means for Sellers and Home Stagers - 11/03/09 03:49 AM
Are you fit to sell?
I was preparing dinner a few weeks ago and had the weather channel on to catch the week's forecast. My mind was kind of tuned out as I was running down the list of the comings and goings in our household for that evening. Before I even got as far as "drum lessons", I was immediately reeled back in to the present by those five words . . . are you fit to sell?
I couldn't believe it! This is my mantra. I've lived and breathed this for much longer than I've even had my … (5 comments)

sale preparation: Mirror, Mirror on the Wall . . . and other Good Artwork Options when Selling a Home! (Part 3) - 10/29/09 04:30 AM
Effectively used art helps sell houses! It creates a mood, tells the buyer where to look, and can contribute to a more up-to-date impression of the home. Removing artwork that is highly personal in both content and taste creates broader market appeal and makes buyers feel more at home! Exactly what you want . . . and need . . . in order to sell a property.
We've previously discussed the value of having good artwork where lots of you weighed in with your insightful comments and experience.  Next, we had a good laugh over "art" that just has to go from a home before … (2 comments)

 
Deena Cottingham, Home Stager & Photographer (GreenApple Staging & Images, Calgary Staging & Photography)

Deena Cottingham

Home Stager & Photographer

Calgary, AB

More about me…

GreenApple Staging & Images, Calgary Staging & Photography

Address: Call for Consultation, Calgary, AB, T2Y 5G6

Office: (403) 589-0225

Mobile: (403) 589-0225

I like creating discussion among other professionals in the real estate industry on various staging, photography and off-beat topics. I value the insight of others and the synergy we all benefit from when we collaborate--iron sharpens iron! I also have a love for fitness, personal growth and my family.


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