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"How Can I Compete with a Minimum Service Real Estate Company?"
As many of you know, I'm hosting a free teleseminar this Wednesday on the topic of negotiating commissions. You can register for it here.
As agents are registering for the show, they're asking me lots of questions about their individual situations, which I don't mind at all! Keep ‘em coming!
I got a good one the other day from Melissa. Melissa finds herself competing against companies who provide minimal service for a minimal fee. Nothing wrong with that, mind you, it's a business model that has its place. But it can make it hard on those who offer full service for a higher fee, especially when the seller says those magic words "I need every penny out of my house to break even!" How do you persuade a seller that your services cost more because they're worth more?
I could probably write a book, or at least a chapter of a book on this topic (oh, yeah, I've done that!), but for our purposes today, let me share a little script I came up with in the shower this morning.
When the seller says something along the lines of: "I'm sure you're worth your fee, but I simply can't afford you," ... more

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