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Do You Use an Autoresponder? Please Be Careful with it!
No, I'm not saying you're in any danger by using an autoresponder... at least, not (to quote Jack Nicholson) "grave danger, is there any other kind?" But you are definitely in danger of running off perfectly good clients, prospects and referring agents.
I send out newsletters every week or so to several thousand real estate agents around the world. Every time one goes out, I'm slammed with autoresponders. And, my friends, I love y'all, but most of them are awful. I don't mind the ones that tell me you're on vacation (have a wonderful time!) or that you've experienced a family crisis (hugs) or are at a convention, but many are so bluntly written that I feel an initial shock when reading it. Call me hypersensitive, but when I receive an autoresponded message back that informs me you're busy and will return my email at such and such a time, I feel a little miffed. Oh, sure, intellectually, I realize it has nothing to do with my importance in your life, but like I said, I always feel a little twinge when I read it. And I tell ya - thousands of my readers don't have autoresponders, and I'm never emotionally offended ... more

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