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WHY WE DIDN'T GET THE LISTING....
We've all probably gone after listings, thought we had a good chance, but ended up not getting the job.
WHY?
Because the agent....
PRESENTATION
... didn't submit a formal presentation to a client who places a lot of weight on marketing materials
...or provided a presentation but used an old MLS picture of the property BEFORE the prospective client made tons of improvements, and ended up infuriaring the client. The agent should have at least take a new picture. It might have been better to have NOT used a picture than using one that shows the property as looking run-down
... made a fabulous presentation to a prospect who was wowed, but is only one-half of a couple. The other one who wasn't present during the presentation has a friend who has a friend....and made the decision
... used the wrong or poor comps in the comparative market analysis
... refused to negotiate a commission (okay, some of us may really dig in our heels --- but is getting zero listing better than a listing at 5% versus 6%?)
 On Active Rain, there certainly have been a lot of blogs on this topic alone Click here or do the search And ... more

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