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Real Estate In A Post Zillow World
In a recent email from NYSAR New York State Association of REALTORS® there was a link to a podcast presentation by Marc David from Onboard LLC a Wall Street based data collector specializing in real estate data. The presentation is titled Real Estate in a post zillow world. It is quite interesting. It is about an hour so get some popcorn.  
view presentation here
He starts with the day zillow went on line the real estate industry changed. Homegain's stock tanked. It is about circle of trust, immediate results to queries with no strings attached even if their information is inaccurate that is what the consumer wants. Interlopers from outside the industry came up with it rather than the real estate industry. Lead capture is gross, anti sales is the flow of today. He talks about  the importance of social networking on the internet. He didn't mention activerain but we all know they are definitely on to something. He talks about how REALTOR® websites have to be cool and interactive and progressive. No more pictures of your dog and kids.
Some Highlights about the Future of Real Estate
REALTORS® won't own the listings anymore. REALTORS® will own the relationshipsTrulio or Google will take over the MLS - MLS only ... more

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