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Building a Strong Internet Presence by Blogging - Real Topics that Drive Traffic and Generate Leads
BLOGGING AS AN INTERNET MARKETING STRATEGY
When it comes to building an internet marketing presence, real estate agents should have a multi-prong strategy that includes a brokerage website, an agent website, a blog, listing feeds to search portal sites, participation in forums, and social networking sites.  Despite the growing popularity of blogging as a marketing tool by businesses generally, real estate agents still appear to be reluctant to embrace blogging as a marketing strategy to build their internet presence.  In the 2009 NAR Technology Survey, 8% of Realtors viewed "blogging" as "important" for generating leads whereas 20% of Realtors viewed "blogging" as "unimportant". 
WHY BLOGGING DOESN'T GENERATE LEADS (FOR SOME)?
So, why are Realtors so reluctant to embrace blogging as an internet marketing strategy?  In speaking at sales meetings at brokerages in the St. Louis area, I often receive two common responses to this question:
Category 1:  I often get comments that seem to indicate that real estate agents are intimidated by blogging.  The comments range from "I don't write well..." to "I don't have any great insights to offer" to "I don't have time to write articles" to "I don't know where to start" to "My broker doesn't provide us with a blogging ... more

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