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Real Estate Marketing in an On-Demand World: Considerations for Online Advertising
In today’s technologically advanced society, homebuyers no longer solely rely on the Sunday classifiedsfor help in their property searches. Accustomed to obtaining information whenever they want, most nowexplore their housing options online. In fact, The 2008 NAR Profile of Home Buyers and Sellers revealed87 percent of recent purchasers used the Internet in their search for a home.As a real estate professional, it is essential that you remain up to date in this era of instant information toremain competitive. However, it’s just as important to understand the risks of Internet marketing and howyou can help avoid them. Some of the issues you should keep in mind include:Tell Them Who You Are.You must disclose who you are and that you are a real estate practitioner in every online advertisement.This requirement includes providing your name and/or firm’s legal name, office location, and licensejurisdiction(s). If you advertise on several pages within the same site, you should publish yourinformation on each page containing one of your advertisements.If you discover another agent’s listing that you would like to add to your own site, you should first obtaintheir consent to do so. Any such advertising should include the name of the property’s actual listingbroker and details of where ... more

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