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Integrated IDX – How to use MLS data to rank higher on Google
Our last article stated seven things a web presence must accomplish for the real estate professional if they want to create commissions from site visitors. One of the critical ingredients required to create an effective website is great SEO (Search Engine Optimization). While Google is still the giant on the block, Bing, Yahoo and AOL are also important search engines used by millions of people. No matter which search engines your clients and prospects use, all of them have one thing in common; “presence of keywords and key phrases” is an important ranking factor amongst all search engines. IDX – Two ApproachesAn effective website must deliver an IDX search that is comprehensive and easy to use. Your website visitors want to search for properties using a map, as well as keywords, features, bedrooms, bathrooms and other characteristics. A site simply cannot attract and keep viable visitors for future business without a good IDX solution. How do most sites accomplish this now? One is a framed solution, and the other is an Integrated IDX solution.
Frameable IDXIf you’re unfamiliar with the term “framing,” it’s having pages or portions of one site show up in another. Frequently it can be done with ... more

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