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Have You Given Your Website a Checkup Lately?
Getting your agent website up and running is a huge undertaking - and once you've finished you probably don't want to think about it again for a while.
Unfortunately, websites can get out-dated quickly. So if you haven't given yours a checkup in the past few months, it's probably time to take these 4 steps:
Click on all your links Enter your own address in all the "capture" forms and really read what you get in response Read all your content pages, looking for information that's out of date Check to see if your photo still looks like you Clicking all your links ensures that every one of them is a "live" link that takes your visitors where you want them to go. It's easy to change a page here and there and forget to go back and change the links.
Checking all your capture forms shows you whether the information you're providing in return for prospect names and addresses is correct.
One agent I talked with this year had done a presentation at a wedding show and had gathered names to put in his autoresponder. Later he decided to put a capture box on his website and offer the same ... more

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