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Let's Give Em Something to Talk About: Four Tips for Stellar Customer Service
Making a good impression on your clients is everything for real estate agents. You work in a career where word-of-mouth marketing is king, so we know you want your clients to say nothing but good things about you. According to a recent Business Insider article, the best way to do that is to hold on to your loyal customers, in their words, turn them into "Zombie-Like Addicts." The article cites a study that shows it costs five times more to win a new customer than to keep an old one. In terms of real estate agents, that means holding on to your favorite clients, and impressing them so that they return to you when they buy or sell their next home, and then proceed to refer you to all of their friends. Business Insider says that there are four ways to keep customers coming back. Here they are, but with a real estate marketing twist.1. Reward Patrons for Their Loyalty --> Provide Your Services as their RewardEverybody loves a "free prize" that they feel like they earned as a loyal customer. Real Estate agents may not have a product that they can offer, but they definitely have a service. Whatever it ... more

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