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Claudia's Corner: Back from the RESA Convention in Las Vegas!
By Claudia Jacobs For the Times Herald-Record Published: 2:00 AM - 02/06/11 Goodness, what a spate of rough weather we've had here in the Hudson Valley lately! But of course, I missed some of it because I was in Nevada.

I'm happy to report I brought back more than bronchitis from the Real Estate Staging Association conference in Las Vegas. No, I didn't hit the jackpot in the casino, but it is official! I am truly honored to share the news of winning RESA's 2011 Staging Professional of the Year award for the Northeast region. It is a huge accomplishment to be recognized by my industry peers and judges, and I have to thank you, my readers, too, for your encouragement.
The always engaging and entertaining Matthew Finlason of HGTV's "The Stagers" was our closing keynote speaker. His presentation on what he calls "lifestyle merchandising" was truly inspirational and will cause the staging industry to take it to another level by dialing in to a specific buyer.

 
Finlason suggested stagers should stop neutralizing and not sterilize spaces. He says buyers are suffering from neutral fatigue. There is a quote in my PowerPoint presentation on real estate staging from a Realtor in California ... more

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