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Staging – 5 Reasons I Believe In Staging – Reason #1
Staging – 5 Reasons I Believe In Staging – Reason #1:  You Will Make More Money
The National Association of Realtors (NAR) who tracks these sorts of things, says that the average staging investment is between 1-3% of the home’s asking price, and that investment generates a return of between 8-10%.
For example, let’s say your Howard County home should sell for about $400,000 – Say you invest 2%, or $8,000 – update the lighting, the bathrooms, curb appeal, maybe a kitchen counter, some paint.  For this, you could anticipate a return of $24,000+.  What’s not to like?  And for a $700,000 home, perhaps an investment of $14,000, and a return of $56,000.
And keep in mind, there’s a whole range of important staging items that cost little to nothing in terms of money – decluttering, neutralizing, and deep cleaning, for instance.
Here’s another way to look at the “cost” of staging:  In a HomeGain survey in 2007, they found that staging typically provides a 343% return on investment. –  In other words, a $10,000 staging investment would return over $30,000 –    So there is, in essence, NO COST.  Rather than a “cost” of the initial $10,000, there was then a ... more

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