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Turning Technology Into Sales - Internet Marketing
Generating leads through the internet is an excellent tool for expanding your business, eliminating geographical barriers and increasing sales.
But how do we create leads from cyber space? After all, the information highway is infinite with no boundaries. How can a small business owner, you the real estate agent, create qualified traffic?
The keys to successful internet marketing are the THREE C's:
Create - create traffic Capture - capture prospects, thus creating contacts Cultivate - cultivate contacts into leads, then into clientsThe first step in generating leads through your website is to CREATE traffic. Let's explore three approaches for Creating traffic:
Organic Search Engine Site Rankings - the search engines (Google, Yahoo, MSN etc.) rank your website based on a number of factors including age, popularity, content, link-ins, etc., and list your site accordingly in the directory. This can be a long process, as a couple of major contributing factors are age and traffic. Thus, if you have a new site or a rarely used site, the ranking remains low, and because the ranking remains low, traffic remains low. Because traffic remains low, the ranking remains low, and so on. You can see the cycle. Keywords Pay-Per-Clicks - you, the website owner, bid on keywords ... more

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