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How To Leverage Your Word Of Mouth Marketing Results

Change has arrived, and companies can now utilize specific tools and applications on the internet to secure a long-lasting relationship with these customers, and leverage their satisfaction into future transactions and increased word of mouth business.
The modern internet marketing professional continuously seeks new tools and methods to leverage customer satisfaction into additional selling opportunities. The dynamic of social media is only beginning to dawn on brick and mortar businesses, and the early adopters (adapters) are going to win the prize.
A great example of leverage can be found in the way clients have been managed “after the sale” for years. At my company, the CENTURY 21 franchise sends out a post-closing survey to all clients asking for feedback on the transaction. This is very “old school,” but strangely not many real estate companies do this.
The great thing about conducting customer satisfaction surveys is that it provides management with important feedback about customer service, and more importantly it lets the customers know the company cares enough to ask. But couldn’t this process benefit from an application of leverage?
Think about the survey. It is read by the customer, and it is read by the company. This one-on-one event is ... more

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