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Buyers Are Taking Control on the Internet
Buyers of real estate today are taking their searches and their methods to entirely new levels, thanks to the Internet. Buyers want access to instant information that is free, and they do not want the kind of uncomfortable confrontation that occurs when they have to pick up the phone and call a salesman.
I believe there are two powerful reasons for this change. First, the Internet has given consumers the ability to search the multiple listing service in their target markets at no cost anytime of the day or night. When I first started in real estate before the Internet, I had an MLS book that was published every Friday with all the listings in it. People had to actually come into the office and sit down with me while we thumbed through this two-inch thick book. Now, buyers can jump on the Internet from the comfort of their homes and search the MLS without even talking to a real estate agent. They like that.
Second, there is a cultural shift occurring that is fueled by consumers. Technology has facilitated consumers' desires to move away from traditional high pressure sales and from traditional advertising. Buyers do not like being force fed ... more

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