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The 7 Deadly Sins of Web Lead Follow-up
A very good article for Real Estate Agents to read and work on. Lead Generation is what this business is all about. Service is right there, but you have to have leads first to service somebody!
 
What percentage of your commission income last year came from pure website leads?  
80% to 100% -  You're a lead generation & follow-up rock star! 50% to  80% -  You're doing better than around 90% of your competitors.  Keep it up! 30% to  50% -  You're doing OK, and doing a lot of traditional marketing as well. 10% to  30% - I hope you're out knocking on doors, and handing out cards. 0%   to  10% - A website is something you look at on a computer.  A computer is... PMCS Consulting released survey results, and this is a quote from their release: Nearly 75% of online generated real estate leads are lost     The simple fact is that we're asleep on the Web, and we're simply not following up properly on the leads that come in.  So, let's take a look at The 7 Deadly Sins in follow-up: You just plain DON'T! - 48% of agents do not respond to Internet leads.  48% of Web requests ... more

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