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Doing Business .. the Good "Old Fashioned" Way
Doing Business ... the Good "Old Fashioned" Way
Make no mistake.  Real estate is a business of making connections.
If you are making connections online (and are successfully converting connections into commissions), great!  Maybe you connect best in person – one client at a time, one relationship at a time.  That works too!
Lately, all the buzz is around social media.  It’s been touted as the cure for businesses lacking money to implement more traditional forms of lead generation.  To hear the social media pundits tell it, if you aren’t using social media you might as well pack it in.
I don’t agree.  Social media is simply a means to the end.  At this point, it’s a social activity; the numbers haven’t proven yet that it’s a business-building activity.
That’s not to say people aren’t nurturing relationships online.  They most certainly are.  But remember – the result you’re seeking is a strong connection.
Many agents are intimidated by the technological changes we’re seeing in our industry. Remember: the technology should support (not supplant) the business of connections.  I’ll say it again: the business is not the technology; the technology supports the business.
I recently spoke to an agent who ... more

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