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Multi-Million Dollar Producer Title-What Does It Mean To A Seller?
Over the last few weeks my local Realtor® association has bombarded me with emails reminding me it's time to apply for the 2011 Awards and Recognition.  Thank you but I'll pass.  It's not because I haven't qualified for the Top Residential Producer Award from the Northern Virginia Association of Realtors® (NVAR) but because I don't think the phrase means anything to the average consumer when they see it on a business card.First let's say that "Multi-Million Dollar Producer" and "Residential Top-Producer" in Northern Virgina are different meaning depending on what Realtor® association you belong to. If you belong to NVAR to qualify for the "Multi-Million" award you must have sold at least $3 Million or 24 units and for "Top Producer" at least $6 Million or 48 units.  However drive just a little bit south to Prince William Association of Realtors® (PWAR) and the criteria for those awards changes. Members of PWAR only need to sell $1,750,000 for "Mutli-Million Producer" and for "Top Producer" the award level is $4,500,000.Now what?  If an agent proudly walks in to your home and says I'm a member of the Multi-Million dollar club you don't know if that's for under $1.7M worth of sales over ... more

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