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RAISING THE BAR: A MATTER OF TRUST...THAT GOES BOTH WAYS!
RAISING THE BAR: A MATTER OF TRUST...THAT GOES BOTH WAYS!
OK, another post on "Raising the Bar" for real estate agents looks a little over-done! But I get really irked by the constant pointing out of the importance of education to this profession....as if the classroom is the place to correct under-handed, bad behavior. I don't think those who exhibit poor judgment in business can or will ever change! In spite of all the classes taken and the titles earned, a bad agent is still a bad agent and they make more of an impact on the public than great agents do simply because that's what the public hears about.....
I think there is an entirely different approach that can and should be taken by large real estate companies; and it has to do with the investment they have already made: The investment in their agents!
The premise is that the agents who are out there doing great deals, doing good work for the public through charity work and volunteer work, are the pulse of this profession--these agents can be identified and followed by many and they are!  Word-of-mouth promotion is the way these agents get their following. This is the truth about the ... more

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