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The Art of Pricing & the CMA - Free SWS Teleseminar
As professional real estate agents, one of the most important duties of our job is to properly price our listings for market. Getting listings is one thing, selling them is another. Sure, it’s fun to see your name on a sign in a yard, but yard signs don’t pay the bills. There is a right way to price a home, which involves a thorough review of the market - the active competition, the recent sales and the expired listings. The wrong way is to allow your seller to dictate the price. While you do want and need seller input, you need to know in your heart what the right price range is and be able to defend it.
Believe it or not, there are lots of agents out there who don’t particularly care if their listings sell or not. They just want to blanket the town with their signs and will do whatever it takes to procure yet another listing, which often includes overpricing their listings to “win” the seller’s business. However, what they seem to forget is that, as licensed professional real estate agents, it is their duty to be honest and straightforward with their sellers about market value. Our ... more

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