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How to Generate More Leads in Less Time
I'm sharing this from Bill Sparkman. It's written for mortgage lead development but I think it works for real estate lead development too. What do you think?
"How to Generate More Leads in Less Time" By: Bill Sparkman, The Coach
First of all, let me say that there is really no magic or luck in the mortgage business. It takes a great strategy, a huge amount of desire, an incredible marketing plan, and a real attitude to succeed to achieve the results of champion loan agents. It may only seem like magic if you incorporate some of these marketing ideas into your everyday prospecting. I use the phrase "everyday prospecting" loosely, even though very few loan agents prospect or market themselves, everyday. Fewer than twenty percent of all your competitors spend more than one hour per day in real live selling situations - PROSPECTING or MARKETING themselves for the purpose of generating loan business. Great loan agents spend more time prospecting and marketing themselves than average loan agents, PERIOD!
Great loan agents have more appointments; not more skill, knowledge, or ability. They just see more people. Woody Allen said 80% of life is just showing up, ... more
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