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Will I Refer My Real Estate Agent: Part Two
 
In our last blog post, I shared a chart with you and explained that while 89% of buyers and 85% of sellers say they would recommend their agent or use their services again, a very small percentage actually do.
I promised that I'd share my thoughts with you on today’s blog post about why we think this is.
Here’s the bottom line: many real estate agents simply fail to keep in touch with past clients after the transaction ends. These agents likely aren’t using a CRM for REALTORS®.
The close of your first transaction with a buyer or seller shouldn’t be the end of the relationship with them. It should be the beginning.
You’ve likely done a whole lot of work to get the client in the first place. Maybe you’ve paid for ads, a website, lead generation services, made cold calls, and given a presentation or two.
And once you’re hired, you do even more work to service the client and make sure they’re happy.
If you fail to keep in touch after the initial transaction, you miss out on “easy business” in the form of referrals and repeat transactions.
You’ve done the hard work of getting the client ... more

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