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How to Work An Open House
This is an encore and revised post that I wrote a few years ago. Since it is a new year it is a good time to prepare for successful open houses. In Manhattan open houses work. I realize in some markets they don't work. This post is about working an open house not whether they work or not.
How to Work
an Open House
 
Treat it like a business meeting.  Dress like you’re making a presentation…because you are.  It’s irrelevant what the list price is on the property; all sellers—of mansions or of studios—deserve to have a professional represent their home.

You look great…but how does the property look?  Did you check it out prior to 15 minutes before the Open House?  Have you had a heart-to-heart with the seller about children’s toys, etc?  Does the place need staging? Have these conversations early in your relationship with your seller — they’re hiring you to get the highest price possible for their home and that may very well mean conversation about clutter. Display fresh flowers and perhaps aroma therapy if needed. An ipad is a great tool to use at open houses too.
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