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Where does a Blogging lead fall?
I think everyone would agree, there are different quality of leads. Someone from your sphere of influence is certainly a better potential lead than the guy behind the counter at the tire shop that you handed your business card to as part of your attempt to pass out as many cards a day as you can. If you continuously market to your sphere of influence (friends, family.........friends, family) or in some cases just keep it fresh in their heads that you are an agent, when the time comes for them to buy they may do it with you (of course some of you would say to never mix business and friends or family, but that's another topic). By handing out business cards to every person you come across in the course of a day, you'd probably be happy with one in a hundred calling and inquiring about your services. So naturally, these leads have different levels of quality.
 
So where does a lead cultivated by your ActiveRain blog or your subsequent participation on Localism rate in comparison with the other ways to get leads? Let's take a look.
I'll start at what I believe to be the worst quality lead and work ... more

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