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Welcome to Italy
You've saved and scrimped and spent hours on the plane, and now you're in Italy for the trip of a lifetime. It's likely you'll never be here again, and you've only got three days.
Question: How much time are you going to spend in the hotel room watching reality TV on cable? For that matter, how much time will you spend checking your email, grooming your social network status or browsing around online to see what's new?
You only have three days.
Now it's a week later, and you're back at your desk. Consider the fact that the most interesting or most beloved or most trusted people you will ever know are sitting right next to you, or can be invited over in just a few minutes. Is it worth postponing that once-in-a-lifetime interaction so you can do a Netflix binge or watch some YouTube videos?
The world is waiting. Your turn....
I wish you all my best, Glenn Freezman
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Thank you Seth Godin..
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