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Where are you spending your marketing dollars?

Where are you spending your marketing dollars?
This topic has probably been debated time and time again. It's the one topic in Real Estate school that I don't remember being taught. It's not a Continuing Education class nor credit.
I've been in this business long enough to know that you need to establish a budget for marketing. The question remains, what should you budget for?
I'm sure you all receive phones calls on a weekly, sometimes daily, phone calls from the Big 3 companies letting you know that zip codes have just become available and you have 3 secs to cough up your credit card information before another agent in your market place snatches them up. No matter which company you are speaking with, they are the #1 online portal for both buyers and sellers. #1 in traffic! #1 in everything! So you place your marketing dollars in these portals?
We all have heard that buyers start their search online up to a year before actually being able to buy. We are taught that the goal is to be in front of those potential buyers and that with great SEO and web presence you can be the agent that they ... more

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