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When Does a Lead Become My Lead?
When Does a Lead Become My Lead?
It seems like a question with a very simple answer, doesn't it? A lead, being the interest of a buyer or seller to work with a specific real estate agent or to buy a specific home that a real estate agent has listed, is the source of competition for real estate agents. A real estate agent's business will either grow or shrink based on their ability to attract, convert (cause the lead to commit to working with them), and to successfully fulfill the client's needs and desires. But, in order to to attract the lead, an agent must find a variety of sources for leads.
Sources for Leads
Before the internet became a huge tool in the every day life of the average consumer, real estate agents relied a lot on print advertising; newspapers, signs, billboards, flyers, etc. But with the internet becoming a rather powerful tool, the way leads are obtained have significantly changed. Initially, the MLS was a tool that allowed real estate agents to put their listings in a system for all other agents to use to find the home for their buyer. This was good news!
And then came sites ... more

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