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Dropping Price Of Your San Diego Home For Sale Will Make More Profit
San Diego Home Seller (SELLER):  I want to maximize the profit on my house sale.
San Diego Real Estate Agent (AGENT):  Let's list the house at $699,000.
SELLER:  The exact same home, two houses away, sold for $710,000 in February, I read that San Diego home prices are up year over year.  I want to list it at $740,000 and settle for $735,000.
AGENT:  Markets are funny things.  In fact, two things will cause prices to flatten and perhaps drop this fall:
The first is a slowdown in home price growth. For the first time in five months, price growth was essentially flat in July. The second is a shift in pricing power from sellers to a more balanced market. That shift has been nearly nine months in the making from when sales began to first decline last November
Markets are very tricky; they can change on a dime.  We want to be careful not to "chase the market down" as it is softening.
SELLER:  That makes no sense-- the trend is going up.
AGENT:  Let's start here:  You're selling your home because you want to buy a million dollar home.  You'll need to net $250,000 for a down payment on the new home.  I determined that you ... more

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