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The new standard is Clear... PowderClear.
When my Grandfather started making signs in the late 1940's, he figured that he would make them as good as he could because he couldn't stand the thought of someone complaining about the quality.
 
Fast-forward to the 21st Century where digital printing is all the rage.  Great for indoors and only as good as the clear coat application for outdoor use.  That pretty much sums up digital printing for real estate signs.
 
The idea that yard signs can be used as mini-billboards or an oversized business card captures the essence of the shift in how real estate associates desire to market and brand themselves.
 
But, what good does a sophisticated, savvy and contemporary sign design do if it scratches before you can get it in the ground?  Or, if the ink fades within a matter of months?
 
This is one of the reasons I love working at the shop.  I'm reminded of something Andrew Mooers said to me in a blog back in 2008 when I first joined the AR community:  "Continue to push the standard up, up and up."
 
The fact that we are launching our new clear coating process at the Keller Williams® Realty ... more

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