Your name saw this post on The ActiveRain Real Estate Network and thought it might be of interest to you. Please see the link below to review the post.

Agent Training 101 - 4 P's of Marketing
As a real estate instructor at Columbus State, I want to share this 3 part discussion with real estate agents to help them in their career.
 
The first thing to understand about the 4 P's of marketing (Product, Price, Place, Promotion) is that the Product is YOU! You don't own the homes you sell, you don't own the buyers, so the Product is you. The other P's need to support the product, and you need to design yourself to have something different to offer, whatever that difference is, or you will be just like everyone else.
Today let's talk Price. Price is not what the houses cost, but what you cost! You have a choice when it comes to what price (commission) to charge. You can go to a discount brokerage and charge less, go to a upscale brokerage and charge more, go to a 100% company and charge what you want, or go to a mega-firm where you have no say and make some other P your focus.Whatever you choose, you need a price strategy.
So maybe your difference is that you charge less than the others, and that become your point of difference. Or maybe ... more

__________________________________________________
Are you on The Rain? Grow Your Network!