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Top-of-Mind vs. Top-of-Heart. A Valentine's Day view of Real Estate.
Top-of-Mind vs. Top-of-Heart. A Valentine's Day view of Real Estate.
By Tawd Frensley 
The decision to sell a home can be broken down into 6 categories:
1) They bought their home as an investment and this is the epitome of a seller’s market.
2) They have outgrown their home because they brought children into the world. 
3) They can finally downsize now that their adult children have decided to move out
4) They have to relocate due to occupation change or retirement 
5) They are underwater. Hopefully, this is never the case.
6) Their neighbors bug them to no end.
As a real estate agent, you do not have any control over these 6 categories. It is a waiting game with all of your clients while they make their decision to sell.
The fact is that one of the 6 listed scenarios will happen to one of your past clients or to someone that they know.
However, you do have control over one important thing. This one thing, in our opinion, is the most important: who they think of first when one of the 6 situations happen. 
There is so much information, resources, and options available to your clients. 
Did you know the average person knows 3 real estate agents? 
This leaves you with a possible ... more

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