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The Secret To A Great Brand Image

 
Sometimes, people can underestimate just how big an impact brilliant branding can have on a business. This time last year, pop star Justin Bieber was a rich kid with too much money and a bad attitude. Through branding revitalization, he is now seen as a talented young artists who is trying to be more responsible. Oh and he just won his first Grammy.
 
Branding is more than a logo or a slogan, it is everything you stand for as a business. From giant corporations to small businesses, proper branding can make all the difference in how your business is perceived and how badly want to be part of your experience.
 
Take Starbucks for example, they have one of the most recognizable brands in history. But most people would tell you, there’s nothing particularly spectacular about their coffee - yet people keep coming back. What Starbucks has done so well is sell you the “Starbucks Experience.” They have expertly created a warm, inviting brand that entices you to comeback without shoving their brand down your throat.
 
Oprah Winfrey is another example of an expertly executed brand. Oprah's branded image pre-sells her. All she has to do is mention a book and it will appear ... more

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