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How to Work an Open House this Spring

Open House Sunday 2/28/16 | Williamsburg Brooklyn
 
Spring Selling Season is here.
Last Sunday almost 100 buyers attended my open house in Williamsburg, Brooklyn. Since the selling season is NOW it is a good time to prepare for successful open houses.
I know there is some controvesry about open houses but since Spring is approaching for those that are planning open houses this selling season this is an encore of a popular post that I wrote a few years ago.  
I realize in some markets open houses don't work. This post is about successfully working an open house not whether they work or not.
 
How to Work
an Open House
 
Treat it like a business meeting.  Dress like you’re making a presentation…because you are.  It’s irrelevant what the list price is on the property; all sellers—of mansions or of studios—deserve to have a professional represent their home.
You look great…but how does the property look?  Did you check it out prior to 15 minutes before the Open House?  Have you had a heart-to-heart with the seller about children’s toys, etc?  Does the place need staging? Have these conversations early in your relationship with your seller — they’re hiring you to get the highest price possible for their home and that may very well mean conversation about clutter. Display fresh flowers and ... more

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