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Under Pricing Your Home As A Marketing Strategy
SOLD OVER ASKING
Today in our local Uxbridge real estate market we are seeing more homes selling above the asking price as Realtors® recommend a tight to or barely under market pricing strategy.
While many buyers feel it is an unfair practice there are those who understand the principle of getting the most money possible in the shortest time possible and with the fewest inconveniences possible that lies behind the sellers decision to adopt this strategy.

Under Pricing Homes Is Not A New Strategy
Under pricing a home as a marketing strategy to elicit multiple offers has been around for almost two decades, even in a down market.
"multiple offers are still here, due in part to a practice that first surfaced in the late 1990s" from the article Sellers underprice, hoping to get way over price / Strategy pits bargain-hungry bidders against each other by Kelly Zito, Chronical Staff Writer July 14th 2002
Recently there has been an increase in the number of homes being sold for over the asking price both here in Uxbridge and across the Greater Toronto Area.
In our hot real estate market Realtors® pricing a home at or near recent comparable sales might appear to be using under pricing as a marketing strategy to help ... more

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