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Big Data, Going Small & The New Brokerage
I have been in the online field since its infancy in the early 90's and I remember a day when we call clamored for the latest and greatest technology and the iphone was only a vision, sort of something you would see in a Star Trek episode and the marketing funnel was a huge open pit where we dumped every lead and we used the shot gun approach to qualify a lead and convert it.
Now we have this thing called "Big Data"  where every key stroke is basically recorded every phone number, email address and social profile is merged and we can get a complete picture of what that lead or consumers online viewing habits I myself just released a new feature on my site that will actually track a visitor when they come to my web site and alert me as to when they come back and what they are doing viewing history and habits I am actually mining my own data many brokerages are still getting used to the idea of database mining and are kind of just throwing spaghetti at the wall to see what sticks, this approach may not be the most optimal way to spend marketing dollars any longer.
The hyper local ... more

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