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My Biggest Mistake--Using a Broker's Website
When I first began selling real estate in late 2007, I knew nothing. Not only was I entirely new to real estate, I was also new to the area. We had moved here from the Chicago suburbs and didn't know a soul. Tom was retired and my kids were home schooled. Are you starting to get the picture?
Other than people I met through my church, I knew no one. Suffice it to say, my sphere was non-existent. As such, it wasn't going to provide me with ANY business.
I joined a big box brokerage, Keller Williams, primarily for the training. But it did offer some other services like a website. Given that funds were low, that was a real money saver for me. 
The majority of my business in the first year came from floor duty but as the years began to progress, floor duty offered fewer and fewer buyers and sellers. I knew I had to find another way to secure leads. Cold-calling FSBOs and expireds wasn't for me. That free broker's website was calling my name and I learned through someone in my office that I could build out the site to rank in the search engines. 
I set about doing just ... more

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