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Three Important Words in Real Estate Marketing

Three Important Words in Real Estate Marketing
I know you've already heard that old saying that in real estate, the three most important words are, "Location! Location! Location!" Today though, the three most important words that you the real estate agent need to know are, "Database! Database! Database!"
The quality of your database and how you use it directly affects your success. I've said it many times before - your database is your personal goldmine.
Did you know that the average real estate agent meets over five-hundred new people per month? That's friends of friends, social media acquaintances, parents at events your children attend, your mechanic and people at the grocery, at your church and at your athletic club. The longer you think about it, the more people you will identify. So why is it that of those roughly five-hundred people, they only add maybe five to their database?
"Only Five."
I hope that phrase doesn't describe you. Today's market demands a wide range of contacts and possibilities. So if you are a member of the "only five" group, then it's time to get serious and grow your database.
Who to Add
Now, before you start adding everyone willy-nilly, ... more

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