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Real Estate DaVinci: How Smart Prospecting Merges Science & Creativity
Has your motivation for lead prospecting hit a brick wall? Do you feel like despite all your efforts, your follow-up communication is being ignored?
It’s every marketer’s battle. It’s every agent’s struggle. But here’s some comfort: You’re not alone. Getting a person’s attention is more difficult today. According to Microsoft Corp., we generally lose concentration after 8 seconds -- showcasing the effects of our digital lifestyles on the brain.
So, why is it so hard to get in touch with someone when they’ve already showed interest?
We need to be scientific, but also creative.
Marketing teams like to be creative. They love to create content they think people will share, talk about, and comment on. Something to stick in the back of their minds. And then, they blast it out to the world. You’ll see it on Facebook. You’ll see it mentioned by news channels.
But there’s a problem. They’re looking to be creative without knowing if they’re touching on the concerns and needs of their clients. It’s a shot in the dark, and it usually focuses on their own business -- not the client’s.
To get someone’s attention, you need to be both scientist and creator. Forget the wacky sales tactics, “proven” formulas, and going bigger. ... more
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