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Little Touches, Big Impact

Little Touches, Big Impact
The littlest touches can have the biggest impact for your clients. The key is to decide what that one special touch will become your signature touch. It should be something that is unique to you and something that your competition probably isn't doing.
For example, think about your favorite restaurant. Is there something that they do that you go back time and time again to enjoy?  One of my favorite restaurants serves piping hot bread with four different flavored butters and salmon spread just as soon as you sit down. People come from all over just to enjoy that pre-dinner treat. First-timers are surprised, and then enjoy that treat. It is a simple thing that leaves a lasting impression.
If you are thinking about what you can do to make a big impact with your clients, think about the three phases of every client's journey. The first part of their journey is their Potential Client journey, next is the Current Client journey, and then finally there is the Past Client journey.
What little touches can you provide during each of these steps of the journey? For Potential Buyers, maybe you create a special vision board ... more

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