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Are you at the right brokerage?
Some years ago the National Association of REALTORS® (NAR) engaged Tom Morris, Ph.D., to be a speaker at NAR's national convention. His talks -- tucked in among sessions dealing with marketing, sales techniques, and listing presentations -- were out of the ordinary, to say the least. But they were relevant then and they are just as relevant today.
Morris is, of all things, a philosopher, and a respected one at that. He taught fifteen years at Notre Dame, where he was widely-acknowledged to be the most popular teacher on campus. Now, as head of the Morris Institute for Human Values, he is a much sought-after speaker and consultant for businesses and corporations throughout the country. The title of his talk to the REALTORS®, reflecting his grounding in the classics, was "If Aristotle Sold Real Estate: The Four Foundations of Excellence."
In a nutshell, Morris' thesis is this: Human beings seek fulfillment, and an activity or relationship can contribute to one's fulfillment if and only if it respects and nurtures the four fundamental dimensions of human experience. Those dimensions are the Intellectual, the Aesthetic, the Moral, and the Spiritual. A company or organization that ignores those aspects of its members' experience does so at its peril. Conversely, ... more
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